Overview
At CARIAD, I supported internal DEI (Diversity, Equity, and Inclusion) initiatives by designing a series of campaign posters and creating the visual identity for our DEI guild. These assets were utilized throughout the company to support cultural moments, promote inclusion, and foster a more inclusive and welcoming environment for employees of all backgrounds. While the projects were lightweight from a technical standpoint, they were rich in purpose and impact.
My Role
Designed posters for Black History Month, LGBTQ+ Pride, Juneteenth, Women’s History Month, and Asian American Heritage Month
Created the logo and branding for the internal DEI guild
Collaborated with ERGs, HR, and internal communications to align messaging
Advocated for inclusive, accessible design across visuals
Design Approach
Prioritized representation through imagery, color, and tone
Created high-contrast layouts for accessibility and screen readability
Consulted with employee communities to ensure cultural relevance and respect
Used type, color, and photography to reflect empowerment, celebration, and identity
Deliverables
1. Cultural Moment Posters
Each poster was designed to highlight and celebrate a cultural moment. The tone was bold, respectful, and inclusive, with language that educated and inspired participation.
2. DEI Guild Logo
The logo was designed to be approachable, flexible, and recognizable. It represented unity, openness, and forward progress, and was used on internal platforms, events, and swag.
Impact
Increased visibility and turnout for internal DEI events
Posters became evergreen templates reused by multiple departments
DEI guild branding was officially adopted company-wide
Helped normalize conversations around identity and inclusion